Wordpress Design

Beautiful websites, high ROI and fast time to market. What's not to love?

01. Intro

WordPress is a website creation tool that is not only very powerful, it is also extremely easy-to-use, while offering great ROI and time to market. It’s no accident that 30% of websites are built on WordPress; here’s some of the reasons why we at Gremlin Works often use it to build solutions for our clients.

02. What is WordPress?

WordPress is a website builder, or more commonly referred to as a content management system (CMS), that allows you to present your content and products in whatever way you see fit. When WordPress first started in 2003, it was mainly used as a blogging platform. Now, WordPress has evolved beyond that point to become a powerhouse in not just blogging, but just about any functionality you can think of.

WordPress works with a combination of themes and plugins. Themes control the look and feel of your site, while plugins cover the functionality. The ability to pick and choose from pre-built themes and plugins is what makes WordPress solutions so cost-effective, and the huge variety of them that are available mean that you don’t end up with a website which looks like everyone else’s.

03. WordPress Themes

WordPress is a credible, trustworthy company with excellent customer support and a reputation of being powerful and easy to use. With thousands of different themes to choose from, you can experiment until you find the best look for your site. With the amount of freedom and flexibility you get from WordPress, the possibilities are nearly endless!

From the site’s general layout, blog, and products to the finishing touches on design and organization, you’ll have full command over whatever it is you need to control. Years ago, you may have been able to argue that WordPress doesn’t offer much in the way of customization and is extremely basic when it comes to designing your website. WordPress has long since evolved from that point and now stands as one of the most easily customizable content management systems ever.

In comparison, most other website builders and content management systems only allow for very basic customization. Unless you know how to code, your style options are going to be severely limited to whatever preset styles they have available. With WordPress, you can create custom-tailored websites that are specifically designed for your unique business.


Design your website as you see fit

One of the most important aspects of any website is its design and visual aesthetics. Even if it has everything in terms of features, if it’s not visually appealing, your going to suffer from an increased bounce rate. Nobody wants to stay long on a website that they can’t even bear to look at. WordPress has one of the biggest markets for website themes. You can find a directory of themes here.

With thousands of themes for you to choose from, you can find something for whatever purpose you want your site to serve. Whether it be blogging, e-commerce, or business, there’s a theme for it.

04. WordPress Plugins

Plugins work exactly like they sound; they plug in to your website and give it additional functionality. The plugin will work with your theme so design remains consistent with the rest of your website.

Examples of plugins include login features, spam block, language switching and SEO optimisation.

Of course, it’s not always that simple.

Some themes don’t work properly with some plugins; indeed some themes and plugins don’t work that well at all. This is where an experienced team comes into play for you.

05. ROI

When you have an effective CMS that does the heavy lifting for you in an efficient manner, not only will your workload be significantly lessened, you’ll actually be giving yourself a distinct financial advantage.

Let’s put this into perspective. If you’re running a business and decide to build your website on a more basic CMS, you’ll essentially be robbing yourself of the wide range of functionality offered by WordPress.

You might be thinking that you just want something minimalistic that gets the job done. That’s all fine and dandy but when it comes time for you to expand your business and your website along with it, you’ll be wishing you had WordPress as it allows for both minimalistic sites as well as feature-rich sites. Then instead of simply adding whatever plugins you need and upgrading your site accordingly, you’ll have to go through the hassle of switching to a different CMS and moving your entire site over. Granted, that’s not as difficult now as it was five years ago, but if it can be avoided, you’re better off avoiding it altogether.

There are actually quite a few businesses out there that choose not to go with any of the existing content management systems out there, but would rather make their own native CMS. While this can be good for achieving a very specific design or functionality, it also comes with its costs.

You would need to spend a good amount of capital hiring a developer to create and maintain everything. Or if you’re doing it yourself, you’d have to invest quite a bit of time developing it as opposed to having everything ready to go with WordPress.

06. King CMS

WordPress is by far the most popular and widely used CMS in the world, and for good reason too. Statistics show that nearly 30% of all websites are being powered by WordPress. That’s 30% of over one billion websites! As you can see, WordPress commands a majority of the market share for content management systems and website builders, leading the market by a large margin.

Of course, there are a lot of factors at play here, most of which we’re covering in this article. But the fact that WordPress is by far one of the most trusted content management systems is sure to help push those who were on the fence over the edge to the side of WordPress. Not only is it a trustworthy household name, its unparalleled quality also helps to set it apart from its competition.

  • Powerful and easy to use: Most content management systems and website builders offer one of two things: ease of use and high functionality. However, very rarely are they able to offer both things at the same time. WordPress does this to perfection. Not only is it extremely beginner friendly, you are able to accomplish what seasoned developers are able to do without knowing even the first thing about coding. This by itself is extremely valuable to someone who wants to kickstart their business without any delay.
  • Extremely high versatility: Whether you’re looking to build just a simple, minimalistic site or a more complex site that offers much more in the way of features and functionality, WordPress is perfect for all occasions. This is especially useful if you’re just starting out. More often than not, complete beginners who are just creating their first WordPress site for the first time probably aren’t familiar enough with the platform to put together a full-on website with all the different nuts and bolts right off the bat.

So chances are, they’d be better off starting out with a more simple website that is at least able to get the job done. As they become more and more familiar with how WordPress works, they can begin scaling up their website to accommodate the growth of their website, business, and personal experience.

07. WordPress & SEO

With how powerful, easy to use, and efficient WordPress is, it’s hard to find any reason not to use it. So you might be thinking, what does all this have to do with SEO? Now while it’s not exactly directly related to SEO, you’ll be glad to know that WordPress is one of the most SEO-friendly content management systems out there.

There are plugins such as Yoast SEO that help a great deal. WordPress pages and posts also have a very organized URL structure that Google takes quite kindly to. In addition, most WordPress themes are very responsive and mobile friendly. This makes your site much more user friendly to a broader audience, resulting in better user behavior, navigation, and ultimately conversions.

With our expertise in creating and designing highly effective websites through WordPress that are completely optimized for SEO, Gremlin Works take your business to the next level. Not only will you have an extremely professional site that has all the necessary features and then some, you’ll essentially have a powerful sales funnel in your incredibly user-friendly website that significantly increases the quality of your traffic along with your overall e-commerce conversions.

08. Get Started

Gremlin Works’ WordPress solutions are both cost effective and custom made for your requirements. Get in touch today for your free consultation. We’ll give you insight into your competitors websites and SEO strategies, as well as design ideas and best practices for your new website.