Onsite SEO

How Gremlin Works Use Onsite SEO To Boost Your Rankings

01. Introduction

As we move towards a digitally oriented society, the importance of ensuring your online visibility through onsite SEO and other measures increases accordingly. Google alone, not including other major search engines such as Yahoo and Bing, accounts for well over 3.5 billion searches on a daily basis.

As such, SEO is no longer something that can be ignored for a business. SaaS and ecommerce companies live and die by SEO, but even local businesses are increasingly finding value in SEO as a marketing strategy.

In today’s environment, no business can afford to overlook SEO, and onsite SEO is a crucial part of it.

The thing is, sometimes it can be a little tricky to understand how all these pieces come together to help your website rank better.

Let’s take a look at the workings of onsite SEO, and how we at Gremlin Works utilise it to give your website the boost it needs to rank among, or even overtake your top competitors.

02. What is Onsite SEO?

SEO stands for search engine optimization, and it’s used for ranking yourself in search engines so that you can be more easily found in search engine results pages (SERPs). This requires implementation of keywords that are specific to your business, industry, or niche.

The better your SEO is, the higher you’ll rank.

When you’re looking at onsite SEO, this refers to SEO factors that are purely on your website or page. The other big part of SEO is, you’ve guessed it, offsite SEO!

Search engines such as Google use certain algorithms to evaluate your website to determine whether or not it’s properly optimized. Typically, onsite SEO has a strong correlation with user experience.

If a user lands on your website for the first time and is able to navigate it seamlessly and with ease, your onsite SEO will likely be in a good place.

However, these aren’t the only factors that contribute to how optimized your website is for search engines. We’ll be taking a look at each of the different factors involved in onsite SEO, both technical and contextual.

For the most-part, onsite optimization basically refers to making your website user-friendly.  What’s not to like?

We will be boosting your SEO and providing a better user experience, two things which will both lead to more sales!

There are certain things that every site should be doing. Here, we’ll go over some of the very basic onsite SEO tasks that we’ll take care of for you.

03. Reduce Loading Time

No one wants to wait. If your website takes too long to load, users will quickly go to your competition.

Keep your pages simple and image-reduced to make sure that they load as quickly as possible for the fussy customer who’s in a rush. There are plug-ins that you can install and use for content management systems such as WordPress that will periodically analyze the loading speed and then recommend ways to improve it.

You can also make this a manual process if you know the ins and outs of the technicals. Consider using Google PageSpeed Insights to identify points that you can address in order to increase page speed and decrease loading time.

04. Be Smart With Keywords

It’s tempting to use a lot of general keywords, but often times the best ones to get you noticed are long tail keywords, which are phrases that are very specific to what your website provides in terms of products, services, or content.

Unlike the much more general short tail keywords, long tail keywords are three to four words long. These can be hard to do, but very much worth the time and effort.

The key with long tail keywords is to target keywords with as low competition as possible relative to their high search volumes. There are several tools out there that can help you identify such keywords such as KWFinder, Long Tail Pro, and SEMrush.

Because of how important keyword optimization is for search engine rankings, a blog or resources section is an indispensable part of your website. By creating unique, useful, and engaging content, you can incentivize users to visit your site while keyword optimizing your site for your target keywords. You should typically aim for at least 1,000 words in each of your articles. If you can, aim for anywhere between 1,500 and 2,000 words.

On that same note, you don’t want to go overboard with the amount of keywords that you use in the website content. Believe it or not, there is such a thing as over-optimization.

If you’re cramming in your keywords so much that your content no longer reads naturally, it will not reflect well on your SEO. Neither Google nor potential readers are going to like reading content that is stuffed to the brim with partially relevant keywords.

Try to keep your keyword density, or the frequency at which your targeted keyword appears in an article, somewhere in the 1-2% range. This is more than enough to get you ranked and helps a great deal in improving your content’s readability.

05. Optimize Meta Tags

Don’t overlook your meta description. Your meta description is the short and sweet description that comes up when you search something in Google, so you’re going to want to make sure that it creates the right impression of your brand and your business.

First impressions are critical, and meta tags serve as your first impression online.

Keep it to the recommended length (around 150-160 characters), check out your competition for what they put, and make yours as impressionable as possible.

Also, make sure that your meta description includes your target keywords for that particular page or blog post.

Consider a meta page title. Like the meta description, a page title is going to pop up alongside your content on Google when someone searches for a keyword. An effective meta page title not only contributes a great deal to ranking for your target keyword, but also gives you an opportunity to hook users into your site.

If you’re putting together an article that is both visually and mentally engaging, chances are you’ll be using images to grab the user’s attention. Another good way to keyword optimize your content is to use image alt tags that are relevant to the actual image.

The reason for wanting to keep it relevant is because when someone searches for an image, what determines whether or not your image will appear in the image search results is the image alt tag. If your image alt tag differs too much from what the user is searching for, the chances that they will click on your image and your site decrease significantly.

06. Well-Written Content

Yes, you’re going to want content that is thoroughly keyword optimized and directly relates to your industry or niche, but you also have to make sure that it’s well-written, too, otherwise it becomes a negative experience for a potential customer.

In an age of information overload, the attention spans of individuals have been on the decline, so it becomes that much more important to captivate them in the short amount of time you have.

In addition to written content, you can try using a variety of strategies such as using videos, infographics, and images to your advantage.  

When you are creating content, you might choose one of two approaches: the trendy content or the evergreen content. For content that can be considered trendy, think about it in terms of current events and whether or not what you’re presenting is directly relevant to recent news. Evergreen content refers to content that is always relevant, regardless of the time.

If you prefer more of a steady, methodical approach where you gradually build up your SEO and rankings, evergreen content is probably more your cup of tea.

However, if you want to really make a splash and get thousands of people talking about you overnight, which many of us would, you can create trendy content in the hope of generating a buzz and going viral. Consider using tools such as BuzzSumo and Google Trends to stay up to date on what’s hot. You can then adjust your content and tone accordingly to accommodate recent events or the latest trend.

07. Organize The Website

 

A great way to help customers get more comfortable with your website is to make sure your pages are effectively designed for optimal user experience (UX).

This involves optimizing your user interface (UI) to maximize click through and conversion rates, and organizing your site in a way that allows for smooth and seamless navigation.

08. Create keyword-optimized pages that link together

When you create your website, make sure it is solid and well-optimized in terms of your keywords. When you create new content, try to link your new pages to your old ones and vice versa. This concept of linking to another relevant page from within your content is called internal linking.

Internal linking not only gives you an opportunity to increase a user’s time on your website, it can actually directly help you in getting faster and higher keyword rankings. This way, not only are you able to increase the user-friendliness of your site, you can simultaneously facilitate elements that will bolster your SEO such as keyword optimization, increasing time on site, decreasing bounce rate.

09. Go viral

When you are creating content, you might choose one of two approaches: the trendy content or the evergreen content. For content that can be considered trendy, think about it in terms of current events and whether or not what you’re presenting is directly relevant to recent news. Evergreen content refers to content that is always relevant, regardless of the time.

If you prefer more of a steady, methodical approach where you gradually build up your SEO and rankings, evergreen content is probably more your cup of tea.

However, if you want to really make a splash and get thousands of people talking about you overnight, which many of us would, you can create trendy content in the hope of generating a buzz and going viral. Consider using tools such as BuzzSumo and Google Trends to stay up to date on what’s hot. You can then adjust your content and tone accordingly to accommodate recent events or the latest trend.

10. Start Ranking Your Website

Onsite SEO might seem overwhelming when you first learn about it, but as long as you follow the tips, strategies, and techniques provided in this article, you too will surely be able to gradually get your website ranked higher and higher.

Don’t be discouraged if you don’t see immediate results. Typically, you won’t start seeing changes in keyword rankings until after 4-6 months. Sometimes, it can even take up to an entire year! Keep at it and persevere and it will definitely pay off in the long run.

Of course, you’re not alone! Get in touch with us at Gremlin Works and we can kick things off with a free SEO Audit, which will cover your onsite and offsite SEO, keyword opportunities and an analysis of your competitors.