Offsite SEO

How Gremlin Works Use Offsite SEO To Boost Your Rankings

01. Intro

Creating a strong website in terms of SEO takes a lot of work and focus to get just right. While this may be the case, SEO is something that you ignore at your peril.

In the previous guide, we discussed onsite SEO and how important it is to first establish that before doing anything else. Now here is an introduction to what we do in terms of offsite SEO, to truly establish our clients as influencers or authoritative figures in their industry or niche.

02. The Purpose of Offsite SEO

Now you might be thinking, isn’t doing onsite SEO more than enough to get my site ranking? While it’s true that onsite content contributes directly to your site’s keyword rankings, neglecting offsite SEO would be a huge mistake.

Onsite SEO and offsite SEO are both indispensable parts of a successful SEO campaign.
Offsite SEO focuses its efforts entirely on linking people to your website (where onsite SEO takes over). This results in two things.

 

  1. You are able to establish multiple gateways for people to land onto your site which results in a direct increase in traffic.
  2. You are able to generate more backlinks to your site. We’ll get more into what this means for your website a little later.

 

Offsite SEO, as previously mentioned, works through the creation of links from one webpage to another (or, in this case, another webpage to yours). Taking proper care of your offsite SEO will help you make sure that you are getting a constant stream of backlinks in order to generate a consistently growing influx of traffic to your website and strengthen your site’s domain authority.

03. Domain Authority and Backlinks

Now what exactly is domain authority and what does that have to do with offsite SEO? This relates back to the importance of backlinks. Domain authority is a number (usually on a scale of 1-100) that is associated with how trustworthy, credible, or authoritative a site is.

But how does domain authority work exactly? Think about it as if it were a vote system. Just like how the most liked or popular candidate would get the highest number of votes in an election, similarly a website that is very popular would naturally have more “votes” in the form of backlinks.

But not all votes are created equal! A backlink from a site that itself has a high domain authority, will pass on more value to you than a link from a low-authority site. Furthermore, the more relevant the site is that is linking to you, the better.

While getting backlinks is not the only factor involved in determining domain authority, it is one of the biggest contributors, so incorporating backlink generation as part of your SEO campaign is essential. Meanwhile, some other factors that are involved in boosting your domain authority are domain age, social signals, and brand searches.

When you look at creating quality links, you can do it in a variety of ways that is going to help you drive the traffic to your website, increase domain authority, and significantly increase brand reach. Doing so will help you a great deal in getting potential customers and users to pay that much more attention in you.

04. Guest posting

One of the most reputable ways that you are going to be able to build up your site’s authority, brand presence, and traffic numbers is guest posting. Guest posting is essentially providing content in the form of a blog post or article on another site as a contributor.

This is a mutually beneficial relationship for both parties as you get increased traffic and a backlink from their domain, and they gain value in the form of content on their site.

When compared to other prominent offsite SEO strategies, guest posting remains by and far the most effective way to build high authority links while establishing direct sources of traffic. Before writing up your first guest post, make sure that you do extensive research so that you’re not only writing the right kind of content, but also reaching out to the right people.

Anyone can go out and just mass spam every single blog out there. When push comes to shove, it just comes down to time and managing it correctly. If you have all the time in the world to find and reach out to blogs, then by all means go for it!

But for most of us who need to properly allocate our time and resources in order to make the most of what we have, it is imperative that you spend considerable time on the research portion so that you can identify blogs that are likely to be more beneficial and responsive to you.

All in all, guest blogging is a great way to increase traffic, generate backlinks from high authority sites, build up your brand presence, and establish mutually beneficial relationships that are sure to come in handy in the future. Bottom line, start guest posting!

05. Social Media

Nowadays, social media is a great way to really make a splash in both your traffic numbers and brand presence and if done right, can really get people flocking to your website. The great thing about social media that makes it so unique is that you can nurture a sense of community with your fanbase.

By taking an approach that is more personable and interactive, people will not simply see you as a commercialized brand that’s just out to make money. This gives existing and new followers the impression that you actually care about them and what they have to say.

Not feeling like they’re just another drop in the pond, they’re much more likely to interact and engage with you.

When sharing anything to social media, consider factors such as target audience, reach and engagement, and traffic. What demographic groups does your target audience belong to? How can you optimize your content to maximize your overall reach, engagement, and ultimately traffic? Done right, you have the potential to get hundreds if not thousands of shares via social media!

 

06. Quality Links

With link building, you need to make sure that you are careful with how and where you construct them (on both ends) and if you find a weak one, or a broken one, fix it immediately.

By the time you’ve built up a sizable backlink profile with a diverse group of referring domains, it would not be uncommon for your site to have gone through various changes. This may result in backlinks that you had previously generated becoming broken or dead links, which means that they will not be providing any benefit whatsoever.

So much potential traffic and link juice will have been left on the table.

The likelihood of a potential customer immediately bouncing off your site increases exponentially if the first thing they see when they click on your link is a 404 error. To prevent broken links from negatively impacting your site, use tools such as Cognitive SEO that can identify such links with pinpoint accuracy.

Once you’ve identified them, you can use a permanent redirect such as a 301 redirect to make sure that all of those broken links point back to an existing page on your site.

Not only will you see a sudden influx of link juice from a multitude of high authority backlinks, you will also see the retention rate of users coming from these links increase significantly.

 

07. Don’t Get Google Mad

This relates back to the previous point about building strong, high-quality links. There are important rules that you are going to have to follow for both links and content. Make sure you follow them at all times and don’t be tempted to bend them “just this once”. It could get you penalized or even kicked off of Google’s search results and once that happens, you’re pretty much out of the race. This kind of penalty is often detrimental and extremely hard to come back from. In some cases, you might even have to start over from the bottom up.

When going about your link building, keep the backlinks you generate as natural as possible. Don’t just go around the internet spamming your link everywhere you can. That’s probably one of the easiest ways to incur Google’s wrath. Typically, as long as there is some form of value attached to your link, usually in the form of content of some sort, you’ll be fine.

When you’re creating content, it’s understandable that there are times when a little bit of research is necessary to get you off on the right foot. However, make sure you’re not basically re-creating content by someone else. Use your own words and try to offer the reader something that’s completely unique to your site. If you’re just copying other people’s work verbatim, it won’t be long before you get penalized for publishing duplicate content.

 

08. Free Resources

The concept of giving out freebies in order to win over customers and new users can be summed up in a single word: incentive. What exactly is it that you’re offering that compels them to take a certain action? With so many different services and competitors out there, what reason do they have to pick you over anyone else?

That’s where providing value in the form of freebies comes in. Everyone loves free stuff. Even more so when that free stuff actually provides valuable information or utility. By using this method to get new registrations or subscriptions, you essentially put these users in your sales funnel, which opens the door for future conversions!

08. Get Started

Offsite SEO can sometimes be a little intimidating if you are new to it as you may not know exactly where to start. Here at Gremlin Works, we understand your worries and are more than happy to guide you every step of the way. We go the extra mile to really understand your business and how we can optimize everything from onsite SEO, content writing, and keyword optimization to offsite SEO, link building, social media management, and more. For sure, you’ll see significant improvement to your traffic, domain authority, and brand presence within a relatively short period of time. With our SEO know-how and unique methods, you’ll be ranking among your top competitors in no time!