SEO Keyword Research

How Gremlin Works Use SEO Keyword Research To Boost Your Rankings

01. Intro

There’s no question that keywords are a critical part of your website’s SEO. Think about it… SEARCH Engine Optimisation – what do people search for? Keywords.

But the art lies in choosing the right keywords for your website to focus on.

This article will help you understand the basic concepts of keyword research and show you various strategies that we here at Gremlin Works use to go about finding the right keywords for your SEO campaign. This way, we can optimize your website and content to rank for keywords that are relevant to your industry or niche and ultimately get those traffic numbers and conversions up!

Just like any kind of research, there are ways to go about making sure that you are getting the best results. When it comes to SEO, people often get so overzealous about content writing and link building, that they forget the fundamental step of keyword research.

Having your content planned out ahead of time and doing thorough and extensive keyword research is an essential part of effective SEO. In this guide, we’ll provide you with some basic tips and techniques that Gremlin Works use to benefit our clients.

02. Scope out the competition

Just like with any other kind of business strategy, taking a look at what your competitors are doing and learning from their strengths and weaknesses is a great place to start. We focus on the high ranking websites within your space, figure out what they’re doing, and see if we can replicate those results for you.

If you’re just starting out, there’s no doubt that your particular industry or niche has competitors that have been in the game for much longer than you have. With a lot more ranking organic keywords and a much higher domain authority, it’s no wonder they’ll be getting a majority of the market share.

Does that mean there’s no room for the new kid on the block? Of course not! With Gremlin Works, we not only help you gradually build up your site’s SEO, but with the right keyword research, you’ll be able to rank many industry-specific, niche-relevant low competition keywords onto the first page in a fraction of the time.

03. Go Google!

The purpose of effective keyword research is not just to increase overall traffic to your site, but make sure that the visitors you’re getting are high quality, high converting leads. So what’s the first step to finding these “magical” keywords that are going to really move the needle in your SEO? Try putting yourself in the shoes of the consumers and trying it out for yourself!

Let’s say you’re trying to rank a website that sells wallets. Try going to Google and typing in some common variations of your seed keyword, which is the primary keyword that the rest of your keyword research will revolve around. Start out with high volume keywords where the user’s intent to buy is high such as “buy wallet”, “buy wallet online”, and “best wallet”.

How does your website rank against the competition? It probably doesn’t. As you explore more and more keywords, you’ll have a better understanding of how to find great, low competition keywords that are often overlooked. In fact, one of the best tools for conducting keyword research to find the best keywords for your website is Google itself. These two built-in features that Google has is an unexpectedly good way to find some stellar keywords.

1.Autocomplete: When you type in “wallets” in the Google search bar, you’ll notice that there’s a dropdown list of related searches that appears. Such searches include terms such as “wallets for men”, “wallets for women”, “wallets online”, and so on.

2.Related searches: If you scroll to the bottom of the results page, you’ll see “Searches related to wallets” which also includes a list of searches that are relevant to your seed keyword

You probably noticed the indicators for search volume, CPC, and competition. That’s a Google Chrome extension called Keywords Everywhere that saves us so much time when doing keyword research via Google. Instead of having to go back to a keyword research tool to look up search volumes, I have them all ready for me!

While you could very well just focus on trying to rank the “wallets” keyword, it’s so broad that the competition is likely extremely high. This means it could take years and years to get anywhere even close to the first page.

Gremlin Works realizes the importance of both major keywords and low competition keywords. With this in mind, we get you fast, organic traffic by ranking you for low competition, long tail keywords while simultaneously building up your SEO for high search volume, high competition keywords in the long run.

04. Keyword research tools

Although using Google is a great way to find low competition, long tail keywords that would otherwise be extremely difficult to spot, there is just one downside to using Google as your primary keyword research tool – time. Even for the most experienced SEOs, only using Google to conduct thorough keyword research can be very time-consuming. The keyword research tools below are great for making the most of your time and delivering detailed reports to you fast.

SEMrush: As one of the oldest, most well-known keyword research tools on the market, SEMrush can just about do it all. SEMrush is great for finding its related keywords function that allows you to perform in-depth keyword research with just a single click. It also offers keyword difficulty so you can see how easy or difficult a keyword is to rank for.

KWFinder: This is one of our personal favorites when it comes to keyword research tools. With a clean, straightforward, easy-to-understand interface, KWFinder is a great solution for finding target keywords fast. The best part about KWFinder is probably the way they visualize difficulty using a color scale. This takes out any guesswork as far as which keywords would be easy or difficult to rank.

Google Keyword Planner: As a tool that is native to the Google ecosystem, Google Keyword Planner is the most accurate when it comes to determining search volume and competition. To use Google Keyword Planner, all you have to do is set up a free Google Adwords account and you’re good to go!

While all of these are great tools for keyword research, we actually use a combination of these among others to not only identify high volume, low competition keywords that are easy to rank for relative to its high search volume, but also to keep a close eye on competitor keyword rankings so that they don’t get the jump on us.

05. Niche keywords

Similar to using a seed keyword to find long tail keywords, niche keywords also stem from your seed keyword. A niche keyword hyper-focuses on certain aspects of your seed keyword and targets keywords within that sphere. You are simply using your original keyword but refining it so it targets very specific groups of people instead of a general audience.

So instead of choosing “books” as your keyword, you could refine it to be “mystery books” or “romance books”. You can see from this example, how your keywords begin to break off from the main keyword and start to drive traffic from users who are interested in a very specific niche.

Take a close look at long tail keywords

Long tail keywords are some of the best options to get traffic flowing in your direction even in spite of all of your competition. Going back to our book example, the best way to try long tail keywords is to experiment: “books with female leads”. The thing to remember with this is that it is very specific, yes, but at this point a buyer who searches for this is likely ready to make a purchase!

Here at Gremlin Works, we pride ourselves in our ability to not only make an immediate impact to traffic, but also affect conversions in a positive way. This comes down to having superior methods when it comes to keyword research and finding ways to rank, even for new sites.

06. Content

When it comes to creating content for SEO and ranking keywords, there are two types: evergreen content and time-relevant content. Of course, evergreen content is always good to have and advantageous in boosting your site’s SEO. However, an unexpectedly good strategy when it comes to effective keyword research is using keywords relating to news and current events.

Find out what’s hot with Google Trends and consider using BuzzSumo to keep an eye on what people are talking about in regards to both you and your competitors. If your competitors are leveraging a strategy aimed to invoke a viral reaction, you could very well do something similar or even better.

07. Your audience

A big part of keyword research is knowing your audience. Understand who you are selling to and what they are going to searching when they decide to buy a product. Getting in the heads of your target audience and getting to know their psychology and the way they think will give you a huge advantage when it comes to creating the right content and utilizing the right keywords to maximize results.

08. What’s Next

If there’s one thing you should take away from this, it’s that keyword research is not a one time thing. With Gremlin Works, sure, you’ll be able to rank several keywords onto the first page in no time, but don’t stop there! Don’t just be satisfied with that and rest on your laurels. Keep it up! Create more content. Do more keyword research. Rank more keywords. Get more traffic! Constantly work on ranking more keywords and before you know it, you’ll have hundreds of keywords all ranking and providing you with a source of organic traffic.

Interested in learning more? Get in touch for a free consultation today. We can take a brief look at your situation and give you some professional advice, then you can decide from there whether to go with us or find another option.