Facebook Advertising

Gremlins love Facebook! Our Facebook advertising campaigns deliver exceptional ROI, get in touch today for your free consultation.

01. Intro

Facebook advertising is a great tool for helping you reach a huge audience at potentially very low costs. Use it wisely and you can drive highly targeted traffic to your site at a guaranteed ROI (return on investment). Read on to learn the basics of how Gremlin Works use Facebook Advertising to deliver great value for our clients.

02. What is Facebook Advertising?

Most of you probably know Facebook best from your own personal experience with it. Just like Google Adwords, Facebook advertising uses a PPC advertising model with some distinctions.

Now more than ever, Facebook advertising is becoming more and more of an integral part of every good social media marketing campaign. With the organic reach of Facebook business pages at all time lows, marketers need some way of reaching the sheer volume of Facebook users.

This is where Facebook advertising comes into play.

Just like Google Adwords, Facebook advertising requires very little to no buildup to make an immediate impact on your business. This is to say, you don’t need to grow your site or SEO to a certain point before diving into the world of PPC advertising. Unlike SEO which takes considerable time to make a difference, Facebook advertising has the potential to move the needle in a big way right away.

03. Why Use Facebook Advertising?

Facebook gets two billion active users every single month! That’s a good chunk of the whole world’s population right there. Facebook ads are useful because it introduces you to a huge market, it’s cheaper than other PPC advertising options out there, and when you put your strategies to work to help you make the most out of your PPC advertising campaign, you’ll be equipped to convey your message to your target audience, getting them to click on it, and redirecting them to your landing page where you do your magic and get them to convert.

With our strategies and guidance, it can be that easy!

Just like with Google Adwords, we have seen many people say that Facebook advertising isn’t effective or that Facebook’s advertising platform just isn’t that great. This is completely untrue. 99% of the time, we can attribute their lack of results to their lack of understanding of how Facebook advertising works. They try it once, don’t get the results they were looking for, and just quit.

As long as you do your homework and put in the effort to find what works best for you, you’ll achieve a high ROI (return on investment) for sure. And that’s what we’re here for! To give you the best strategies so you can get right to it and start building your business.

Now that you have a good understanding of what Facebook advertising is and how it works, it’s time to get started setting up your very first Facebook ad. Below is a basic walkthrough on the steps to kickstarting your Facebook advertising campaign!

04. Set up your Ads Manager

Select “Create Ads” from the main drop down menu on the top right-hand corner, complete the provided forms, and you’ll be directed to your Facebook Ads Manager where you have the option to select between three categories for your marketing objective: awareness, consideration, and conversion. Each of these are circumstantial depending on what kind of ad you decide to run.

05. Configuring your settings

For now, let’s say you go with conversions. Once you’ve proceeded with your selection, you will be directed to a page that allows you to customize a number of settings. You can track your conversion statistics using the Facebook pixel, which works essentially the same way as your Google Analytics tracking code.

You can also choose to turn on an offer to incentivize users to click on your ad. However, the most important part of this step is setting up your target audience. Focused targeting via audiences allows several different customizations including location, age, gender, languages, interests, and more. This allows you to target select audiences much more efficiently thus increasing your return on investment (ROI) and lowering you CPC (cost-per-click).

Next are ad placements, budget, and schedule. This is where you decide where you want your ads to appear, (Facebook usually takes care of this for you automatically) how much you want to invest into your new advertising campaign, and when you want your ads to show up.

Then you can go on to link your ad campaign with your associated Facebook business page. Select the format that you would like your ad to be displayed in. This varies depending on what sort of media you’re running as your ad. Choose between carousel, single image, single video, slideshow, or the newly introduced collection. Last but not least, set up your links and you’re good to go!

We understand that taking this in all at once can be a little bit overwhelming. That’s why Gremlin Works is here to walk you through the process every step of the way. We can directly manage your Facebook advertising efforts to not only set up each of your individual campaigns, but customize each and every aspect to give you the best results.

We’ll take care of all the above steps so that you can target the audience you want to reach, thus increasing your click-through rates, traffic, and overall conversions.

So just how do we make Facebook advertising work for you? Here are some example strategies that make the most out of our time and effort. The goal is to lower your CPC (cost per click) as much as possible while increasing your traffic, click-through rate, and ultimately, sales.

06. Goal

The first thing you need to determine is what it is you’re looking to accomplish with your ad.

Are you looking to get more people attracted to your Facebook page? Or to your website? Or build brand awareness? Or spark conversation? Or generate sales?

Know what your goal is and use that criteria to create a powerful message for your Facebook ad that is going to give you optimal results.

You may have noticed that Facebook gives you suggestions for advertisements or promoting posts. Remember, just like you, Facebook’s objective is to maximize their own revenue, so these suggestions may not necessarily be ideal. Instead, do your own research so that you’re targeting the right people, using the right image, and promoting the right content.


07. What your target audience wants

Depending on your brand and what kind of people your target audience are, you need to determine how your ad is going to resonate and connect with them in the best way possible. Think about what your audience wants and how they can benefit from you.

With this in mind, look to create an ad that people will find value from. At the end of the day, make sure you have an ad that is visually appealing, delivers a powerful and impressionable message, incentivizes the user to click on your ad, and offers a clear call-to-action.

08. Define your audience

One of Facebook’s strongest attributes is the fact that you can customize your campaign to target and really focus on specific demographics. If you’ve ever browsed through your Facebook News Feed and saw a sponsored or suggested ad, it’s likely that the ad more or less falls in line with your interests or browsing behavior.

Facebook advertising algorithms draw on a number of factors such as searches and likes to help brands focus more closely on their target audience. We can help you find the perfect balance so that your demographics settings aren’t too broad or too narrow. This way, you can reach the people you actually want to reach without any of the superfluity.

09. Hook

If you’re trying to push your products on someone and sell them something right away, that’s an easy way to scare them off before you get close to converting them.

The first step is to get them interested. Leads are much more likely to convert if they’re coming to you out of their own free will instead of being pressured into it.

One of the best options is promoting some sort of ongoing giveaway. This can come in many different forms such as a free Ebook or webinar course. From then on out, you can start driving traffic, building up your email list, and converting your leads into sales.

The idea is to get people in your sales funnel. That’s the hard part. Once that’s taken care of, it only gets easier from there. By offering something of value for free with no strings attached, people are going to start trusting you, which makes them more receptive to anything else you have to say.

10. Split Testing

If you aren’t quite sure what kind of Facebook ad is going to work best for you, you’ll be able to try out many different variations. That way, you can see what is going to be most effective for you. Ads can vary depending on many different factors such as your marketing objective, your ad’s format, and the image.

Once the numbers are in, you can learn from the data you’ve accrued and start to narrow down your options until you find the ads that yield the best results.

11. Get Started

PPC advertising via Facebook is an amazing tool for any marketer, and when you use it in the right way, you’ll see just how powerful it can be.

By letting Gremlin Works take the reins on your PPC advertising campaign, you can quickly get ahead of your competitors. Our experience in advertising and knowledge of secret tips and tricks on how to maximize ROI while lowering CPC can really give you a significant advantage.

But we won’t just stop there!

It’s not over just because we’ve gotten users to click through to your site. We’ll see the campaign through to the end by even making sure that you have a strong sales funnel and a high converting landing page.