How do you break into one of China’s most competitive markets? With simple yet classic branding that sets you apart from the pack.

With higher disposable incomes and fears over the quality of cheaper products, Chinese consumers are increasingly drawn to quality brands. We helped position ICHA as purveyors of high-end tea products, with a range of store front, packaging, website and branding designs.

ICHA’s new look has served them well, their brand is well recognized across China and they are planning to IPO in 2017.