Hello is a well-known brand of taxis in Taiwan. They were looking for a way to streamline their booking process and compete with Uber and other new competitors that were entering their space.

The process involved a complete branding overhaul to keep Hello relevant with a younger demographic. The APP itself required some fairly heavy back end programming, along with the requisite design skills to make an adequately elegant solution.

There’s now over 100k active users of the APP, making it a market leader and taking Hello to a new level.