Divide

How to Organize Your Marketing Email List

01. Intro

So you’ve spent a lot of time and effort building a massive email list of newsletter subscribers for your business. But how do you go about translating that into high open and click rates that will eventually go on to increase your overall traffic and conversions?

After all, in order for your email marketing campaign to be truly effective, you need to be able to get your subscribers to open your emails and follow the call-to-action you’ve laid out for them.

With Gremlin Works, you’ll be able to truly make the most of your email list by reaching out to your subscribers in a new and unique way that not only piques their interest but also prompts a response that benefits you and your business. Read the tips and strategies below to learn how to maximize your email list’s effectiveness and drastically increase the rate at which subscribers respond positively to your email campaigns.

Well, you’ve come to the right place!

Here at Gremlin Works, we’ve got the know-how and experience to get you more and more clicks via effective email list segmentation and organization.

Here at Gremlin Works, we’ve got the know-how and experience to get you more and more clicks via effective email list segmentation and organization.

This is the second step of our Grow, Divide and Conquer strategy for email marketing.

Divide consists of segmenting and organizing your email list properly so that you can target the right people at the right times. Segmentation helps your email campaigns perform better than non-segmented email campaigns by nearly 60%.

Think of it as a form of targeted marketing. By segmenting your email list in a way that properly organizes your target demographics, you can be sure that you’re engaging with your audience on a relatable level.

Not sure how to go about segmenting? Ask yourself these questions before you get started and try some of our proven strategies to significantly improve your email list’s performance:

02. Who is your audience?

For targeted marketing, demographics are definitely the go-to choice and the most commonly used (for good reason) way to go. Things like age, gender, income, career, education level, interests, and more are golden nuggets of information that can give an you edge when it comes to targeted marketing.

You can try including some questions in your sign-up page that are able to obtain as much relevant information from the user as possible. But keep it conservative by asking nothing more than the essential questions as you don’t want to make the sign-up process into a burden.

You can also segment based on the intent of the individual who has given you their details. You’ll know this based on what form they filled in, where it is on the site and what marketing channel brought them there.

Then, you can organize your list by your desired metrics and aim your campaigns accordingly.

03. Who is responding?

One of the most common ways to go about segmenting your email list is by discerning between those who actually open your emails and click through to your site, and those who just ignore them.

Set a time limit for your subscribers. When was the last person a certain person on your list opened your emails? If it exceeds your time limit (say, a few months), put those people on a separate list than your active subscribers.

That way, you can custom tailor your content to those inactive people and try to get them to engage. Plus, by looking at active and inactive subscribers separately, you can get a better idea of who your content actually impacts and how different people respond to different types of content. This opens the door to customize your content to further cater to the interests of your audience.

Each of group should have a different approach taken for them. Loyal customers want to be acknowledged for their commitment and continued support, they appreciate being set apart from the crowd of one-time-buyers or occasional shoppers. Are you giving them the attention and perks to reward their continued loyalty?

For lukewarm people, you also want to take a different approach to get them to click as much as and as often as possible. These are people that are interested in you, but for one reason or another haven’t completely committed to what your brand has to offer. It’s time to get your fishing rod out and reel these people back in. You can do just that by sending reminders that prompt them to repurchase, offer discounts on items that correlate with their past purchasing patterns, and remind them of why they chose your company in the first place. What makes you great? Let them know!

04. What do they like?

When you have a niche product, more than likely your subscribers have a clear common interest. But if your company has a broader range of products and services, it’s likely that your audience pool has a large variety of interests.

While getting information on your subscribers’ individual interests can be tricky, this information is valuable for targeting your audience and making sure that your emails are customized according to what specific groups of subscribers like or are interested in.

Let us design the sign-up process for you to make sure that you have a very clear funnel for information so you can find out everything you need to find out about each of your email subscribers. By doing so, you’ll be able to custom tailor your emails according to their likes, dislikes, interests, and more to really make the most of your newsletter subscribers.

05. The reality

WContrary to what a lot of marketers and companies believe, effective email segmentation can actually be done much easier and faster than you think. This tactic can be adopted by businesses of all sizes.

There are various tools available to make this task easier. If you know anything about email marketing, then you probably know about Mailchimp, one of the most comprehensive and user-friendly email marketing tools on the market.

To really get the most out of your email list, hand it over to our team here at Gremlin Works to obtain all the information you need about your subscribers, effectively divide your email list for you, and ultimately increase your number of opens, clicks, and of course, overall traffic and conversions.

Want to know more? Get in touch for a free consultation.