How to Make the Most of Your Marketing Email List

01. Intro

How do I get my newsletter subscribers to respond in the way I want? That is the question on everybody’s mind when they first generate an email list for marketing purposes. You may already have a good idea of how to garner new newsletter subscribers and sign-ups, but they won’t be doing much good if you don’t know how to leverage them in the right way.

Although there is no magic formula per se, there are proven methods that can help you significantly increase open rates, click-through rates, and response rates of your email marketing campaigns.

The key is standing out from the millions of marketing emails that are sent out every single day. Your subscribers included, likely get dozens of these emails on a daily basis. So what is it about your emails that make them so special? What reason do you give your email subscribers to open your emails and click through to your site?

With Gremlin Works, you’ll be able to truly make the most of your email list by reaching out to your subscribers in a new and unique way that not only piques their interest but also prompts a response that benefits you and your business. Read the tips and strategies below to learn how to maximize your email list’s effectiveness and drastically increase the rate at which subscribers respond positively to your email campaigns.

02. Grabbing Attention

In an age where information is so readily available in the form of smartphones and mobile devices, it becomes difficult for people to allocate their attention as efficiently as they would like. As a result, many suffer from much shorter average attention spans than say, 10 years ago.

For instance, what do you think is more popular on Twitter? A single concise tweet that encapsulates the essence of what the user is trying to convey, or a tweet thread that entails a much wordier version of what is essentially the same exact thing?

Obviously, the single tweet wins out. That’s because most people simply do not care to read something so time-consuming unless they know for a fact that it pertains directly to their interests. On the other hand, for something concise and simple, they don’t need to devote as much time to get all the main points.

Think about it, you can fit 60 characters in the subject line of an email. Does that mean you should use up all 60 characters and try to fit in as much information as you possibly can? Absolutely not.

Now you might be thinking, isn’t doing onsite SEO more than enough to get my site ranking? While it’s true that onsite content contributes directly to your site’s keyword rankings, neglecting offsite SEO would be a huge mistake.

Instead, consider the effects that a short and sweet subject line might have, that is 10 characters or less. These will, for one, definitely stand out in one’s inbox. And secondly, it conveys an idea or an emotion without being too wordy.

A short subject line lets readers form their own curiosity, opinions, or emotions without it being handed to them. It makes them wonder what content is waiting in store for them within the email.

If you’re still skeptical, you’ll be glad to know that statistics show that email subject lines with 10 characters or less are 58% more effective at getting people to open your emails.

03. Effective Timing

Why does it matter when emails are being sent out if they’re just going to end up in subscribers’ inboxes anyways?

Believe it or not, timing actually does make a huge difference when it comes to open and click rates. If you’re sending out your emails at suboptimal times, chances are people will only glance at the title and not have the time to open it for various reasons such as work, dinner, and other obligations. Or maybe because you sent your email too early or too late, they could be just about to start or end their day.

Emails work best when they’re opened as soon as they’re first seen, but if people are just glancing and not deeming it important enough to open right away, they’re likely not going to care to open it later. The surprise factor is gone and they’re not going to feel as compelled to open it the second time around.

So when exactly should you be sending your email campaigns? You need to send emails at a time when most people aren’t doing anything. That golden time range is between 8pm and midnight. Are you taking advantage of this down time? If not, you certainly should be!

However, sometimes the sweet spot for the demographics of a certain company’s audience can be different. Do some basic A/B testing to try a few different times and see what gets the best results.

04. Giveaways

What can I say? People love free stuff!

Take a look at the sample stands at wholesale stores! It’s a sure way to grab attention. Not only because they’re getting value at no cost, but also because they get to try out new things and experiment.

However, the freebie has to have actual value or offer content that pertains to the user’s interests. If what you’re offering isn’t what your subscribers want and isn’t a solution to an immediate pain point, you’re probably not going to get the type of response you’re looking for.

If you don’t want to dish out funds for physical products for freebies, try something more content heavy such as an Ebook guide. If your product is something more service oriented, you can offer your subscribers a free quote on your services!

05. Mobile

While this step may seem obvious, you’d be amazed at how many marketers optimize solely for desktop users and incidentally end up neglecting their mobile users. Frankly, non-mobile optimized emails and their adjoining links are a pain in the neck when you can’t see them as they were meant to be seen.

Devoting just a little bit of extra care and attention to making sure your emails are accessible to ALL users, including both desktop and mobile, is vital for getting clicks. More and more people are opting to check their emails from the convenience of their mobile devices now more than ever. So make the process as easy and user-friendly for them as possible!

06. Inactive Subscribers

Every email list has inactive subscribers, people who never click or open your emails.

The trick is keeping them in a separate email group and hitting them with a targeted campaign that’s designed to catch their attention. This is called a re-engagement campaign.

The key to a stellar re-engagement campaign is a catchy subject line and content that is relevant to those inactive members. Remind them of why they subscribed in the first place. What makes you worth their time? Let them know without being pushy.

Chances are, you’ll be able to reel some of them back in.

07. Conquer

With any email marketing list, you’re going to have variances from the standard rules and guidelines. The best thing you can do is learn more about your own email list and find out what works for your subscribers specifically.

Spend some time gathering information and data so you can use it to formulate the most effective strategy possible.

With Gremlin Works, you’ll be able to really leverage your email list to the fullest in order to maximize your email campaigns’ total number of opens and clicks. Of course, this will result in more traffic and more overall conversions for you and your business.